Abigail is a very talented artist from Canada. She came to me with a desire to turn her website, a blog at the time, into a more professional website.
In 2016 I built her a website with a WordPress theme and for all intents and purposes, it worked well. However, as my skill set improved I became embarrassed at the build quality of the website. It was slow, poorly built and just generally lacked finesse. A lot of this was due to WordPress unfortunately. Image below is the testing tool results of the old WordPress version.
In 2018 I offered to rebuild it for free. This time I built it from scratch, away from WordPress. It meant I had complete control. I built it with speed and security in mind. You can see the new testing tool results at the bottom of this page.
Due to the nature of her art, I knew the website would be built to be image heavy. I also wanted plenty of white-space to create a moody atmosphere. In essence, I wanted the art to do all the talking. Every other component on the website was to provide support to this goal, rather than subtract or compete with it.
The bottom logo was the original. I used this to sign all the art pieces on the website. I then took the 'AL' and created a general logo for the website (top right) and a more informative logo (top left) for all her paperwork and branding.
I also made a watermark image for the original pieces art. The art pieces I did not edit for digital purposes.
The hardest and longest part of the website was the editing of all the art pieces. Along with the digital brochure it took me in excess of 45 hours. I wanted the images to have a clear uniformity throughout with a jet black background. This gave the website and digital brochure a seriously professional look.
However, I still wanted to provide the customer with an option to be able to see what the original art piece actually looked like, unedited. So I created a separate page dedicated to each art piece. On these pages, I used an original image.
images below - original is either top or left.
As an addition to the project, I also wanted to create a digital brochure to showcase all her work in the series. This way her agent could send and/or show the work quickly. This would obviously increase potential sales and introductions to art galleries.
View brochure here (15MD)
Website scores after various tests
View live project here